Тази статия засега е публикувана само на английски език. Тя не се индексира в останалите пазари, докато не бъде готова истинска локализирана версия.
Inventory before design
Export the full URL list and the pages that currently attract traffic. Any page with existing visibility must have a defined destination in the new structure.
Preserve or redirect every URL
Keep URLs where possible. Where a path changes, implement a permanent redirect from the old address to the closest equivalent — not to the homepage.
Keep the content that earns the visits
Redesigns often shorten pages for aesthetic reasons. If a page ranks because it answers a question thoroughly, that answer must survive the redesign.
Rebuild the technical foundation
Unique titles and descriptions per page, one H1, semantic headings, canonical URLs, a valid sitemap and a robots file that does not block the new site.
Verify after launch
Re-crawl the site, check redirects resolve in a single hop, confirm indexing in Search Console and watch the previously ranking pages for four to six weeks.