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SEO · 7 мин читање

How to redesign a website without losing your SEO 

A redesign is the most common cause of a sudden traffic drop — and almost always avoidable with a short technical checklist.

Овој напис засега е објавен само на англиски јазик. Не се индексира на другите пазари сè додека не постои вистинска локализирана верзија.

Inventory before design

Export the full URL list and the pages that currently attract traffic. Any page with existing visibility must have a defined destination in the new structure.

Preserve or redirect every URL

Keep URLs where possible. Where a path changes, implement a permanent redirect from the old address to the closest equivalent — not to the homepage.

Keep the content that earns the visits

Redesigns often shorten pages for aesthetic reasons. If a page ranks because it answers a question thoroughly, that answer must survive the redesign.

Rebuild the technical foundation

Unique titles and descriptions per page, one H1, semantic headings, canonical URLs, a valid sitemap and a robots file that does not block the new site.

Verify after launch

Re-crawl the site, check redirects resolve in a single hop, confirm indexing in Search Console and watch the previously ranking pages for four to six weeks.

Вашиот следен сајт треба да работи повеќе. 

Да создадеме дигитално искуство изградено околу вашиот бизнис.