Insights
Insights
Practical thinking on web design, SEO, conversion and digital strategy for business.
Digital Strategy
2026-01-14 · 6 min read
What actually makes a business website work
Most websites are judged on how they look. Businesses should judge them on what they do: explain the offer, build trust and produce enquiries.
SEO
2026-01-28 · 7 min read
How to redesign a website without losing your SEO
A redesign is the most common cause of a sudden traffic drop — and almost always avoidable with a short technical checklist.
Web Design
2026-02-09 · 5 min read
Designing a multilingual website that does not feel translated
Adding languages is an architecture decision long before it is a translation task.
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