1. Audit
Current structure, top-performing pages, traffic sources, conversion paths, technical debt and everything that must survive the move.
Website redesign
Website redesign for sites that no longer represent the business
A redesign is a commercial decision, not a cosmetic one. The objective is a site that communicates better, converts better and loses none of the value the current domain has already earned.
Reasons businesses rebuild
- The design signals a different era than the company's current standing
- The message no longer matches what the business actually sells
- Mobile usability is poor and most traffic is mobile
- Navigation has grown organically and is now unnavigable
- Conversion paths are unclear or missing entirely
- The site is slow and layout shifts during load
- The technical stack is hard to maintain or update
- Branding is inconsistent across pages and campaigns
How a redesign runs
2. Strategy
New information architecture, message hierarchy and a URL map that decides what is kept, merged or redirected.
3. Design and build
A new interface and design system, implemented with performance and accessibility as build constraints.
4. Migration and launch
Redirect mapping, metadata transfer, structured data, sitemap regeneration and post-launch monitoring.
Protecting existing search visibility
Valuable URLs, content and internal link equity are carried across deliberately: a one-to-one redirect map, preserved headings and metadata where they already work, and a crawlable new structure. Some ranking movement after any significant rebuild is normal and we will not claim otherwise — the objective is to avoid avoidable losses, not to promise a flat line.
Redesign questions
- Will we lose our rankings?
- A careful migration is designed to prevent avoidable losses. Temporary fluctuation after a rebuild is normal; unmanaged migrations are where lasting damage happens.
- Can we keep our existing content?
- Yes, where it still performs. The audit identifies which pages to keep, rewrite, merge or retire.
- Can the site stay live during the project?
- Yes. Work happens on a staging environment and goes live once redirects and QA are signed off.
Related
- How to redesign a website without losing your SEO
Our long-form article on migration planning.
- design approach
What changes visually and why.
- SEO foundation
The technical base the new site is built on.
- request a review
Send the current URL and we will reply with concrete observations.
Client work
Selected work
Real client websites first — GarageClean.eu, ILIOS Studios & Suites and SEIJAKU · GoMatcha. Studio concepts follow, and every concept is clearly labelled as our own work.
GarageClean.eu
Client ProjectA business website for a professional cleaning service, structured around clear service explanation and a direct enquiry path.
Professional Cleaning Services · Business Website · 2025
ILIOS Studios & Suites
Client ProjectA direct-booking website for renovated seaside studios and an apartment in Asprovalta, Greece — built around availability, room detail and personal enquiry.
Hospitality & Accommodation · Business Website · 2026
06 — Process
A clear process. From idea to launch.
Seven disciplined stages that keep a project predictable, transparent and on schedule.
- 01
Discovery
Understand the business, audience, objectives, current website, competitors and required functionality.
- 02
Strategy
Define information architecture, content structure, page hierarchy, conversion paths and technical requirements.
- 03
UX/UI Design
Create the visual direction, responsive layouts, interface components, interaction model and feedback rounds.
- 04
Development
Build the frontend, animations, forms, integrations and CMS or data connections where needed.
- 05
Testing & Optimization
Test responsive layouts, browsers, forms, performance, accessibility, technical SEO and metadata.
- 06
Launch
Prepare production deployment, domain, analytics, indexing, Search Console architecture and final QA.
- 07
Support
Optional maintenance, improvements, content updates, technical support and future features.
07 — Website review
Already have a website?
Request a short website review. We look at where your current site may be losing clarity, trust or enquiries — and tell you honestly what is worth changing. Four short questions is all it takes.
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