Food & Beverage Product Brand · 2026
SEIJAKU · GoMatcha
An online store and brand experience for SEIJAKU ceremonial matcha — product presentation, brand story and a direct path to buying.
- Industry
- Food & Beverage Product Brand
- Website type
- Ecommerce
- Services delivered
- Strategy, Brand-led UX/UI, Ecommerce development, Responsive design
- Year
- 2026
Related service
Ecommerce
www.gomatcha.bg ↗- Modern frontend stack
- Ecommerce data model
- Optimised image delivery
Challenge
A premium product brand has to do two jobs at once: explain an unfamiliar product properly and still make buying immediate. Neither a pure brand site nor a bare catalogue would have worked.
Strategy
The homepage carries the brand and the product argument — quality, ritual, everyday use — while the buying action stays visible throughout, so a returning customer never has to read the story again.
Information architecture
- /Home — brand, product range and the primary buying action
- /Products — the matcha range with detail per item
- /Why SEIJAKU — product qualities and use occasions
- /Preparation ritual — how to use the product
Design direction
Calm, zen-inspired identity: matcha greens, generous whitespace, editorial product photography and restrained typography.
Desktop experience
Full-width brand sections alternating with product blocks, and a persistent buying action.
Mobile experience
Product-first order, compact brand storytelling and a thumb-reachable buy action.
Key functionality
- /Product catalogue
- /Buying journey
- /Bilingual interface (BG / EN)
- /Brand storytelling sections
- /Preparation and usage guidance
SEO & performance approach
Unique per-page metadata, descriptive image alternatives and a clean, crawlable product structure. No sales or conversion claims are published.
Results
No measurable results are published for this project. We only publish verified data.
Next project
VANGARD GROUP →Your next website should do more.
Let's create a digital experience built around your business.